From #coquettecore to Mindful mess, Tiktok is the place to be for any and all trends, no matter what your aesthetic is. The most popular trend right now for beauty and haircare lovers is Hair Theory.
Have you ever felt differently when you wear your hair up in a slicked back bun versus when you wear it down in loose curls? Or when it’s hair wash day and you finally style it the way you wanted? Those little changes in how you style your hair can impact your day, your mood and even the ways in which you are perceived or treated by others. We’re going to break down Tiktok’s viral theory and ways you can achieve different hairstyles based on the energy you’re feeling that day.
Hair Theory has become one of the hottest topics on Tiktok this year, with hundreds of videos and over 150 million views. Under the hashtag #hairtheory, creators showcase their hair in a variety of styles, showing each style’s impact on the way they are seen. Just as you would style different outfits for different occasions, there is a deeper meaning to the theory. The way you wear your hair can impact how you feel about yourself and how you are perceived in the world. Whether it’s intentional or accidental, you can unlock different personas through the ways you wear your hair (almost like having a real life Hannah Montana moment).
Wearing your hair down after getting a fresh blowout with our Acquired Style Rollers might make you feel fun, fresh and ready to take on those Zoom meetings, while wearing your hair in a tight ponytail with our Clip-In Ponytail might make you feel powerful with a boost of confidence. How you wear your hair is part of your identity and it shares who you are with the world. Here are some examples of how hair can change your persona:
Wearing your hair Down:
A classic way of wearing your hair is to wear it down, with its natural movement and texture. Wearing your hair down is the simplest way to look fresh, and it’s hassle free. You may think that wearing your hair down doesn’t have an effect on your identity, but it totally can! Having your hair down with layers, using our Seamless Clip-Ins, can allude to the fact that you’re relaxed, ready to have fun and easy going, while tucking your hair behind your ears may indicate that you’re focused and engaged with whatever you’re doing. Even the smallest changes to your styling can change the whole impression of your look.
